The evolutionary mismatch

Humans did not evolve for a billion iterations to end up as spreadsheet operators or data entry clerks.

Hidden inside creative work is the catalyst of progress on greater-than-self scale.

Living in the future-present

Today we are living in the future—but it's not yet equally distributed.

In this future, people spend their hours in deep creation, while systems handle minutiae. Creative artists instantly cascade their vision through servers that can paint. Thinkers create deep questions, while answers auto-complete until they're fully formed.

We create tools for those who see this future and want to live in it now.

The spine of society

This interaction is valuable because organizations run smoother, humans further their principle goal and shape life, creativity and art, business and science that fuse into the spine of society.

We make tools for these creators.

Beyond AI alone

There are infinite applications to how AI can make our lives better—but AI alone is not enough.

Rigorous design and engineering is the energy that creates tools anyone can use.

Society broadly remains uncertain of AI—creating continuity and joy through interfaces that invite users ultimately builds the bridge to catalyzing experimentation and creation.

Choose now

Intense innovation in AI creates an interesting paradox: wait for better, or push to production now?

We believe people should choose now.

Everything we design has flexibility integrated at its core. When a company invests in a Zero One tool, it improves far into the future without incremental development costs.

Our guiding principles

The two deciding factors for our tools are a person's bottom line (creativity and value creation) and their input hours.

Design, form, system architecture, taste—all play inside the constraints of what serves these principles.